RESEARCH METHODOLOGY Types of research: Descriptive vs Analytical Applied vs Fundamental Quantitative vs Qualitative Conceptual vs Empirical Importance of knowing how to conduct research: - The knowledge of research knowledge methodology provides training to new researchers and enables them to do research properly. It helps to develop disciplined thinking or a bent of mind to objectively observe the field. - The knowledge of doing research inculcates the ability to evaluate and utilize the research findings with confidence. - The knowledge of research methodology equips the researcher with the tools that help him/her to make the observations objectively. - The knowledge of methodology helps the research consumers to evaluate research and make rational decisions. I AM FORBES